Products to People: The Mechanics of
Marketing by Ryan Bilodeau is a new take on an old endeavor: growing
one’s small business. Now bakers, local mechanics and donut shop owners
can learn how to leverage human psychology to better understand and
market to potential customers. In the book Ryan Bilodeau focuses on four
human qualities that render people more likely to buy a product. These
realities should be considered, Bilodeau argues, when marketing one’s
product to the masses.
Website: Products to People by Ryan Bilodeau